Often companies create regions on a geographical basis without considering important factors such as cultural, administrative, political and economic differences. Further, simply having a regional office doesn’t mean there is a regional strategy. The world is neither truly local nor global. Local infrastructure and experience in the region allow our partners to focus on their own core expertise. Baur Asia are able to reduce regional risks and the high costs of maintaining regional offices and recruitment for our partners.
Our marketing, administration and accounts specialists ensure the proper handling of our principles and customers. We have a MNC and SME background. Our strength lies in management, marketing, distribution, logistics, administration and start ups. We have the experience of working in 18 countries, a solid organisation and bank on the experience of our organisation of over 120 years in Asia.
# 08-57 Vertex Building 33 Ubi Avenue 3 Singapore 408868
Rolf is a Swiss citizen with over 20 years of experience in international trade in charge of all operations
Rolf has a corporate career spanning over three decades, including positions at Sony, Minolta and Johnson & Johnson.
He has a bachelor’s degree in economics from the Zurich University of Applied Sciences and an Executive MBA from the University
of St. Gallen, Switzerland. With experience in Europe and Southeast Asia, he has a strong cross-cultural competency and brings a
passion for operational excellence to every role. Rolf served as the CEO Alternate and Director at Baurs since 2017 and from 2018
October he serves as the Managing Director/CEO.
Koh Boon Tuan
Koh is a Singaporean citizen and an experienced accountant focused on providing reliable data.
Koh has over 30 years of experience and knowledge in the area of management and accounting. He joined Baur Asia in 2010 and
serves as an Accountant and Office Manager. Koh is a graduate of the National University of Singapore.
Susan is the heart of our company with long experience in logistics, administration and management. She coordinates with
both principals and customers.
Susan has over 25 years of professional experience and knowledge in the area of Administration and Logistic Management.
Susan joined Baur Asia in 2008 and serves as the Sales and Administrative Officer. Susan takes great care of daily operation in logistics,
administration and inventory management. She coordinates with both principals and customers. She graduated from Kaplan University
majoring in Logistics management and Supply Chain.
Pim is a Thai citizen and handles the marketing activities in Thailand.
Pim brings long experience in marketing and regional distribution, which is valuable to the Company and our Distributors.
She is responsible for Distributor markets in Thailand and some Asian markets. Pim joined Baur Asia in 2010 and serves as
Marketing Executive. She has a Master’s degree from the University of New South Wales, Australia.
Pakpoom is a Thai citizen and handles the sales activities in Thailand.
Pakpoom is based in Bangkok and has long experience in sales and local distribution, which is valuable to the
Company and our partners. He is responsible for local markets and serves as Sales Executive in Baur Asia (Thailand).
Pakpoom has a master’s degree from the University of the Thai Chamber of Commerce, Bangkok.
Accounts and Administrative Officer
Naruemon is a Thai citizen and handles the administration functions of the Thailand Office.
Naruemon is based in Bangkok. She has over 8 years’ experience in the area of Accounting. Currently she serves as an Account
and Administration Officer in Baur Asia (Thailand). Naruemon has a bachelor’s degree from Phranakhon Rajabha University,
majoring in Accounting.
Singaporean citizen, Vanessa handles the marketing activities of the Company.
Vanessa is a professional with over 21 years of experience in the Trading Industry. She has a vast and in-depth knowledge,
and experience in dealing with the global market with regard to International Trade. She handled the sales and marketing activities
independently for many Asia Pacific countries before joining Baur Asia. She possesses strong communications and public relations skills,
internally and externally. She graduated from Singapore Management University (formerly known as Singapore Institute of Management)
majoring in Management Studies which includes sales and marketing. She joined Baur Asia in January 2018 and takes care of the overall
sales and operations for the company.